Internal Team Build Offer

Want to transform your brand or agency internal team into world-class YouTube Ad experts—in just a few weeks?

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“[Inceptly is] One of the largest (if not the largest) Youtube for performance agency in the world … I don’t know of any other agencies that are at their level when it comes to YouTube for performance.”

Senior Google Performance Marketing Rep

⚡ATTENTION ⚡
DTC Brand & Offer Owners Who Are Finally Ready to Scale,
Right Now on Youtube Ads & Youtube Shorts!

If you’re ready to finally “Crack the code” on YouTube ads and fast-track your path to scaling to $50k, $75k, $100k+ per day in profitable ad spend on YouTube ads and YouTube shorts… 

…And do it all by building your own world-class YouTube ad creative and media buying team—inside of your current team and business, as it is, right now…

Transforming your existing team into World-Class YouTube Ad Media Buying & Creative Experts—without hiring a single new team member… 

…So you can completely AVOID the headache and unpredictability of:

❌ Spending a fortune hiring hit-or-miss agencies…

❌ Hiring and dealing with the uncertainty of untested internal media buyers…

❌ Struggling to have your team “fly solo” and implement yet another generic hours-long course that takes forever to execute and is NOT specific to your actual business…

❌Being dependent on limited sources of traffic from FB / TikTok…

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…If so, then please read on.

We want to share how we’re going to help you close the gap and transplant our expertise having managed $200M+ on YouTube, directly into your business.

At VidTao, we track nearly 1 million live YouTube ads in our software, each and every day.

And at our YouTube ad agency—Inceptly—we run ads across nearly every direct response / performance marketing / e-commerce vertical: from SaaS to info products, affiliate, lead generation, and much more.

We have managed over $200M in YouTube ad spend (generating multiples of that in revenue) while helping clients like these (and many more…) 👇

click funnels
organifi
huel
descript
doodly
viddyoze
waterdrop
viome
primal labs
moxielash
amerisleep
digistore
createstudio
advanced bio
fittrack

We see things that nobody else sees in the YouTube world.

We see what ads work, we see what campaigns work.

We see what’s scaling, and we see what’s flopping.

And most important, we understand WHY.

And because we understand why, we’ll do something for you and your team that no one can when it comes to…
tracking

Tracking

We walk you through our proprietary tracking setup that will give you more accurate, more granular data and attribution all while costing a fraction of what you’re paying for tools like Hyros, Wickedreports, or TripleWhale

media buying

Media Buying

We’ll step into your ad account, dig deep to uncover insights and tell you exactly what to do in terms of setup, targeting, campaign structure, optimization, testing, and scaling → so you get results AND internalize the knowledge to run successful YouTube ad campaigns, from scratch, yourself

creatives

Creatives

We arm you with the frameworks and methodologies behind over $200M in YouTube adspend—and show your creative team exactly how to execute and iterate → so that you rapidly build up your internal ability to ideate and create winning YouTube ads

…So you know EXACTLY what to do to scale your business with YouTube Ads: everything you need to execute is clearly delivered, right there with you in your private Slack channel for any clarification you need...

...making our team’s guidance your "cheat code" to building your OWN world-class Creative & Media Buying team—INSIDE your current business…

And that’s why this is the best and fastest way to get the YouTube ad results you want, with the team you already have.

When it comes to YouTube ads, you identify the destination and the results you want to achieve…

…And we’ll show you exactly how to get there, with the team you already have.

Which is why we are introducing a new way to “steal” our team’s hard-earned knowledge and experience and “implant” it directly into your team.

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WHAT'S INSIDE

Our 8-Week VidTao YouTube Ad Bootcamp

Over the next 8 weeks we will transplant our agency’s skillset into your already existing team, helping them rapidly grow into world-class YouTube creative and media buying experts.

How? We’re going to focus on 2 approaches 👇

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#1 - Deep Training Curriculum

YouTube ads are a complex topic—and something we live and breathe every day. Each week we’re going DEEP on our most up-to-date, curriculum of YouTube best practices on topics like these:

  • YouTube Ads: First Principles
  • Tracking & Reporting
  • Campaign & Account Setup For Youtube Ads
  • Creative Research & Build Frameworks for YouTube Ads
  • Advanced Video Editing for YouTube Ads
  • Optimisation & Creative Testing
  • Scaling
  • Offers & Landing Pages

*Note that the above curriculum is subject to change and can be adjusted to meet your specific needs

Real long-term success depends on your team understanding the PRINCIPLES of YouTube ads and paid ads generally, on a very deep level. Each week we’ll be diving DEEP on specific topics. You’ll get the same level of rigorous training as we provide our team—who are literally the best-of-the-best when it comes to YouTube media buying and creatives. (And you’ll get all the resources, recordings, notes, and exercises for your own training library.)

But most importantly: we’re going to help you apply it all, ASAP, because all this learning will be immediately applied to your actual campaigns, with…

#2 - In-The-Trenches Expert Guidance & Execution

But these 8 weeks aren’t going to be all “book” learning, not by ANY stretch… 

Because most importantly: From day one we’ll be side by side with you inside Slack and your accounts, video scripts and edits, (and more), helping your team apply what they learn as they build, launch, iterate, and scale YouTube ads, right away.

Here are more details on what that’s going to look like and we’ll be doing together over these 8 weeks.

01

Creatives

Over these 8 weeks, our creative team will advise and collaborate with you and your creative team to guide you through building creatives specifically designed to perform on YouTube. We’ll guide you through:

  • Auditing your existing creative library to find the right clips of the right assets that will move the needle
  • Identifying your best already existing ads
  • Writing, editing, post-production of your videos from our expert YouTube ad creative directors, copywriters, and video editing team
  • Understanding how to launch, iterate, and scale your best creatives

Result: Your creative team will build the internal capacity to independently ideate, build, iterate high-performing YouTube ads that get your offers to scale.

02

Media Buying

We’ll guide you through:

  • Properly setting up and verifying all tracking for Google Ads to ensure as little reporting discrepancy as possible
  • Researching launch + scale targeting options to find the best targeting opportunities for your offers as we build, test, optimize, and scale.
  • How to apply the latest learnings on campaign setup and optimization to mitigate iOS 14.5 attribution challenges
  • The build, launch, test, optimize, and scale phases of your campaigns, applying the latest learnings from our over $200M spend on the platform

Result: We can never guarantee performance results. However, what we can guarantee is at the end of this 8-week arrangement, your team will internalize the process our media buying team uses to tackle media buying challenges day after day, including such things as creative fatigue, scaling, testing, etc.

03

Ongoing Communication & Support

To make sure as much essential knowledge is transmitted between our team and yours, we will have our full media buying and creative teams available for any and all questions you and your team have via the following platforms:

  • Weekly training call going through each of the topics we will be focusing on as part of the training curriculum, helping to implement specific details of our custom plan for your business, with your team.
  • Weekly 1-hour check-in call with representation from our media buying + creative teams. Here our teams can connect face to face.
  • Internal Slack channel where our teams will connect. Here you and your team can ask any questions you have, and our media buying and creative teams will provide answers.

Result: Your team can feel confident that any and all YouTube ad questions they might have, will be answered by our best creatives and media buyers. Your team will know exactly how to manage and scale your current and future offers on YouTube and have internalized our process + “instincts” to confidently handle inevitable challenges as they emerge.

Client Testimonials

What Bootcamp Graduates Have to Say

wouter akika

Wouter Akika

Founder & CEO of My Derma Dream

Before we hired Inceptly to train our internal team on YouTube, we had tried YouTube in the past but it was unprofitable and we couldn’t understand it.

90% of our sales were coming from Facebook, and 10% from email. Not only that, our ad account was getting blocked left and right.

Fast forward to hiring Inceptly to train our team: just 30 minutes after starting to work with Inceptly, our account was un-blocked and we could run ads again!

As we got on the calls with the Inceptly team and collaborated every day in Slack, and our results got better and better.

We’re just 6 weeks in to working with Inceptly, but we’re already spending over $2k/day and hitting ROAS as high as 2.7, on an entirely new channel: YouTube!

The best thing is all the momentum we have.

Thanks to our work with Inceptly, at our current pace within 3-4 weeks we should be doing highly profitable $10k+ days on YouTube.

esteban

Esteban Torres

Growth Marketing Manager at Trafilea Group

Bootcamp was great, extremely resourceful content and meetings. Just to give you more context we actually started to improve a lot in terms of performance on Youtube after implementing a lot of the things learned from it, so that’s amazing news for us and 100% met expectations.

Just to give a little bit more detail:

1. Weekly Sessions with Presentation + Follow Up is the way to go. Follow Up tended to be really high impact session cause there was a lot of Q&A from things learned on the presentation and could discuss more in detail on the “why” of a lot of things

2. Having touchpoints with multiple media buyers made a lot of sense because we could understand the approach from each of them on media buying 

3. Superb communication on Slack Channel 

4. It was clear from the first session that Creative and Copywriting is key for Youtube so we started reviewing internally where we should put most of our efforts

5. There’s a lot of things that I had doubts regarding Youtube that the team had answers for so gave me confidence on what we were doing right and were to improve and the team clearly has gone through all the issues that we are experiencing and how to work on them

Power FOX Media

Creative Team

The Inceptly Bootcamp provided us with actionable steps that have significantly improved our in-house marketing department. The program wasn’t just about sitting and listening; it was a two-way discussion where we could share ideas and receive tailored advice.

One of the most valuable aspects was the practical, hands-on guidance we received, especially when we brought up an idea for organizing our creatives in a new system. Inceptly’s team gave us actionable tips that we could immediately implement.

This bootcamp has been instrumental in helping us take concrete steps toward a more structured and efficient marketing strategy. Highly recommend it to any team looking to elevate their processes.

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How Quickly Will You See Results?

Again: Although there is a massive level of training content we’re going to cover during our 8 weeks together…

…Where the “rubber meets the road” is where we’ll provide expert guidance to help you actually apply everything you learn—directly to your own campaigns, ASAP.

And that’s what we’re going to help your team do, right away from day one.

So how fast can you see results working with us like this? Again—there are no guarantees. 

But take a look at this screenshot from one of our consulting clients. 👇

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(This is someone who, btw already spends 7 figures/month on ads.)

And with just a couple days of our feedback and recommendations?

They’re already scaling on an entirely new source of traffic: YouTube Shorts.

And that’s just for starters…

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What happens after 8 weeks?

After 8 weeks of internalizing our approach to YouTube ads, while having us at your team’s side as a “co-pilot”, we will hand your team the controls on the YouTube paid acquisition machine we have built together. 

At that point, our goal is to have your team completely self-sufficient: armed with everything we’ve learned over 4+ years and $200M adspend.

Who is this NOT for?

If you’re NOT already spending $1k/day+ on another traffic source, this is NOT for you. Why?

Because our business and our team is focused specifically on helping already-proven offers SCALE with YouTube ads.

That’s what the best of the best direct response / DTC brands come to us for help with, and that’s what we are uniquely qualified to help you with.

Investment

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You are investing in building your team’s internal skillset to run YouTube for any of your offers as a profitable, highly-scalable traffic source that will both:

  • Eliminate the risk of single traffic platform dependency
  • Open up significant scaling potential beyond what you are seeing on FB/IG/Tiktok/etc.
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We will be sharing everything we use to succeed on YouTube. Google sees all our accounts, and because of our success at scale they regularly reach out for us to share with them how we do what we do. 

This “proprietary knowledge” we have built through testing and iterating with many millions spent will become your team’s own knowledge, contextualized to your unique business and offers.

Now, consider this..

Let’s say right now you are spending $500k/mo on FB/IG ads.

If you were to hire an agency charging a normal percent of adspend?

You’d be cutting a $55k+ monthly check for the agency to manage this amount.

And even the best agencies would be completely focused on scaling your campaigns instead of focusing both on achieving results + explaining what and why they’re doing to achieve them.

But instead of that…

vidtao learning

For this 8-week arrangement,  where we help YOU build a team that will be 100% focused on YOUR business, now and forever you’re not going to invest anywhere near that amount.

🎁 Because for the first three teams who join our 8-Week VidTao YouTube Ad Bootcamp by the end of 2024 the investment to join our program as described above is just $8,000 USD.

Sounds good? Then click below to find out more about the next Bootcamp cohort and start transforming your business!

P. S. Here is some more info on EXTRAS that may be relevant.

Some teams will want extra support. Here are a couple of examples:

  • Want to have our creative team write / produce / build video ads independently from your team?
    • Using existing footage (your product footage + stock video), we can create a batch of four 1-3 minute video ads for an additional $5,000 USD (for each batch)
  • Want to have an additional 1 hr meeting per week?
    • This is an additional $1,500 USD for the whole 8 weeks
  • Want help with finding just the right candidate to fill a vacant position in your team?
    • We’ve got your back! Just get in touch with us with us with additional details for a quote

Looking forward to helping you build out your YouTube ad scaling machine! See you in Bootcamp!

Your business deserves this.
Your YouTube ad success story starts here. 🚀

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