Listen up, all you direct response marketing mavens. We’ve got the inside scoop on crafting killer product demos that sell harder than an enthusiastic infomercial host tanked up on coffee 🤑💸✨
You already know a slick product demo is like catnip for customers. But there’s an art to demo domination we’re gonna spill the tea on.
We’re gonna dish out our top-secret formula for product demo perfection, forged in the fires of countless hours analyzing the masters of direct response. We’re talking about the chipotle-level spicy ads that made even our battle-hardened video analysts at VidTao weep with joy.
So grab a snack, settle in, and prepare to take notes as we break down the key ingredients every blockbuster product demo needs.
Then we’ll show you how whisking them together can help your ads stand out from the competition and have customers whipping out their wallets faster than you can say “Shut up and take my money!“
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1) Q Twists by Tech Insider
A winning formula: Product demo + copy
This ad for Q-Grips earwax remover is a masterclass in captivating product demonstration.
It has no voiceover, yet still manages to hook viewers for the full 4-minute runtime. How? Through a combination of shockingly gross images, an impressive founder story, and clear visual storytelling.
The disgusting close-up earwax shots instantly command attention. We then see the relatable founder’s journey to creating this innovative solution, a huge improvement over dangerous cotton swabs.
The ad walks us step-by-step through using the product, allowing us to experience its brilliance firsthand. We see the grips gently remove a huge earwax chunk, showcasing the satisfaction before and after.
This ad proves you can forgo narration as long as the visuals tell a compelling story. The smart mix of gripping images, a compelling backstory, and a thorough usage demonstration results in an engaging ad with nearly 3 million views.
This is a masterclass in visually selling through show-don’t-tell product videos.
And for even more info, check out the swipe file and stats on Vidtao!
2) MYST AwesomeAmazingGadgets
Now, the copy here is very similar to the sad above but they have chosen to use a voiceover.
Again we can see how enhanced storytelling, great sales pitches, and product demonstration drive results.
The hook: “Brush your teeth in less than 10 seconds with this revolutionary toothbrush it was created by a well-known dentist and it took him over three years to develop.”
It then demonstrates the product through a video showing people effortlessly using Mist to brush their entire mouth in just 30 seconds. The demo highlights the convenience and effectiveness.
The copy reinforces the dentist-developed technology, ease of use, and superior cleaning results. It uses customer testimonials for added credibility.
This strategic combo of an engaging product demo and persuasive copy generated over 26 million views and nearly $2 million in ad spend.
🥡 The Takeaway: The Mist ad leveraged a strong hook, immersive product demo, and benefit-focused copy. This proven formula for successful DTC marketing led to phenomenal engagement and sales.
Note the use of shocking and gross images like the one below👇. A great tactic for keeping our eyes glued to the screen and engaged.
👉 You can check the stats on VidTao HERE.
3) Doodly
This iconic ad has over 40 million views and just shy of 3 million in ad spend.
It is one of the best examples of direct response product demos on YouTube and all the proof you need to see that this strategy WORKS.
The hook: “For just 67 dollars you can make as many videos as you want and you never need to pick up a camera or use any fancy editing software with Doodly, you drag, you drop, you tweak some settings, and boom video’s done it’ll take you just a few minutes.”
The Doodly ad opens with compelling copy explaining the key benefits – easily create videos without technical skills for a low one-time price.
It then uses an engaging product demo video, made with Doodly, to show the software’s ease of use. This is a genius move – by using Doodly to create the ad, it directly showcases the product’s capabilities.
The viewer sees firsthand how simple it is to drag and drop scenes, characters, and props to make a professional-looking video with Doodly.
After this immersive demo, persuasive copy drives home the value – contrasting Doodly’s low $67 price vs $1000-$3000 to hire a video creator.
Using Doodly to create the ad itself, combined with benefit-driven copy, powerfully demonstrates the software’s capabilities. This convinces viewers to purchase Doodly for their own video creation needs.
👉 You can check the full swipe file and stats on VidTao HERE.
4) Stealth Fitness Core Trainer
The Stealth fitness ad grabs attention with its compelling hook – “If you find exercise hard, you need one of these.” This benefit-focused headline promises a solution for workout-averse viewers.
It then demonstrates the product – a planking device that makes core exercises fun and effective in just 3 minutes a day. The visuals showcase Stealth’s dynamic motions for twisting, turning, and rotating while planking.
Persuasive copy explains how Stealth builds fitness through quick, enjoyable in-home workouts. Contrasting cheap gym memberships with Stealth’s one-time $100 price drives home the value.
This combination of an engaging headline hook, dynamic visual demonstration, and a benefit-focused copy has proven effective at driving sales. The ad has gained over 7.4 million views and $523,000 in ad spend.
The Stealth ad provides an excellent case study of how to grab attention, showcase a product through a demo, and compel purchase through skilled copywriting. This formula results in a high-converting direct-to-consumer ad.
5) Amerisleep
Amerisleep: Reinventing comfort (95k views)
The ultimate hook: Solve the memory foam dilemma
Amerisleep tackles the classic memory foam problem head-on: support vs. heat. By stating this common issue from the get-go, they immediately capture the attention of anyone who’s ever spent a night too hot on a sinking mattress. It’s a clear, relatable pain point that makes viewers want to learn more.
Visual Storytelling: Showing over telling
Through a blend of visuals, Amerisleep demonstrates its cutting-edge solution without overwhelming the viewer with technical jargon. By comparing the airflow of their Bio-Pur material against traditional memory foam, they make the benefits tangible. Viewers can almost feel the cool, supportive embrace of the mattress, making the product demonstration impactful and memorable.
Addressing pain points visually
Amerisleep’s ad excels in visually addressing common sleep issues. By showcasing the mattress’s resilience and cooling technology, it speaks directly to those fed up with heat retention and sagging mattresses. This not only illustrates the product’s value but also educates viewers on what to look for in a high-quality mattress.
The Takeaway: A lesson in product demonstration
Amerisleep’s approach serves as a blueprint for effective product demonstration. By clearly highlighting a widespread problem, visually presenting their solution, and directly addressing how it benefits the user, they create a compelling argument for their product. It’s a strategy that any brand can replicate: identify a common issue, demonstrate your solution in action, and make sure the benefits are immediately clear.
In essence, Amerisleep’s ad is more than just a sales pitch; it’s a masterclass in how to effectively communicate the unique value of your product through targeted demonstration and engaging visuals.
👉These ads demonstrate how strategic product demos combined with compelling copywriting can create wildly successful YouTube campaigns.
Here’s a roundup of tips to help you crush it 💪
😲 Firstly, research on VidTao and get inspo
🎣 Hook viewers in the first 10 seconds with a strong opening, visuals, and clear product overview
📽️ Demonstrate the product working – focus on showing, not excessive narration
👀 Use clear before/afters and visuals to showcase impact and results
🤵♂️ Build credibility through founder backstories and anti-corporate narratives
👥 Leverage social proof like reviews, testimonials, and usage montages
🔁 Repeat key selling points frequently throughout the video
💰 Strategically anchor pricing upfront, offer big discounts later
👀 Maintain viewer attention by not revealing the product name right away, framing it as exclusive
🛒 Close strong with very clear CTA – tell viewers exactly what action to take
🏆 Follow this blueprint to create winning YouTube ads that sell!
Now go forth marketing besties, and slay those product demos! 😎✌️
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Holly Preston, Lead Copywriter
Holly is behind most of Inceptly's successful creatives, supporting the team with her experience and imagination, making her an invaluable asset to Inceptly.
Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Book a free YouTube ad brainstorming session with us here: 👇
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