YouTube has quietly updated how Video-view campaigns work — and it affects control over where your ads appear.

What’s new?

You can no longer opt out of multi-format video ads. That means YouTube may show your ad as:

• Skippable in-stream

• In-feed

• Shorts

Previously, you could disable this. Now, multi-format is the default.

Advertisers can still manually select individual formats, but full opt-out is gone.

This change was first flagged by Ankit Mishra.

Why it matters

For direct response advertisers, especially those relying on in-stream views, this update means:

• You must manually configure formats if you want control.

• YouTube is prioritizing Shorts and in-feed placements.

• Non-native formats may drag down performance if not tailored.

What to do

• Always manually select your desired ad formats.

• Watch format-level performance closely.

• Start testing Shorts-native creative — this shift is only going to grow.