Starting May 12, 2025, YouTube is making mid-roll ads less interruptive by placing them at natural breakpoints—such as pauses and transitions—rather than in the middle of sentences or key moments.
What’s changing?
- Automatic ad slots for older videos (uploaded before Feb 24, 2025) will be added at natural breaks.
- New feedback tool in YouTube Studio will highlight if your mid-roll ads are interruptive.
- Improved revenue potential: Creators using auto mid-rolls alongside manual placements saw an average 5% revenue increase in a YouTube experiment.
What you need to do
✔ If you manually place mid-rolls at natural pauses, check the new feedback tool to ensure they meet YouTube’s standards.
✔ If you place ads at fixed intervals, use the feedback tool and enable automatic ad slots to optimize placement.
✔ If you prefer full manual control, you can opt out in the Earn tab in YouTube Studio.
Why this matters
These changes aim to reduce viewer drop-off, improve ad placement, and help creators maximize revenue without hurting the viewing experience.
For more details, check out YouTube’s official announcement here.
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
