YouTube has once again earned brand safety accreditation from the Media Rating Council (MRC) for in-stream ads — marking its fifth consecutive year of certification.

Originally becoming the first streaming platform to receive this recognition back in 2021, YouTube continues to meet the MRC’s rigorous standards for content-level brand safety. The accreditation affirms that YouTube’s ad inventory — across its three suitability tiers (Expanded, Standard, and Limited Mode) — meets advertiser expectations for brand-safe environments.

What this means for advertisers

This recurring certification confirms that:

• YouTube’s AI-driven enforcement systems and human moderation teams continue to effectively screen content.

• Advertisers have verified control over where their ads appear, thanks to inventory suitability settings.

• Policy and enforcement updates are regularly reviewed and validated by an independent third party.

As part of the assessment, the MRC evaluated YouTube’s ad eligibility systems, policies, and safety mechanisms at both the human and automated levels.

This continued accreditation reflects YouTube’s ongoing efforts to offer advertisers predictable, transparent environments for their media spend.

Read the full announcement here.