TikTok’s 2024 Year in Review highlights the platform’s wide-ranging impact on culture, business, and community engagement. The report offers insights into the most engaging trends, creators, and milestones that defined TikTok this year.
Data Highlights from 2024
- Global participation: Over 170 million Americans contributed to TikTok’s billion-strong global community.
- Live commerce growth: Sellers on TikTok Shop LIVE sessions achieved unprecedented sales milestones.
- Content trends: A 45% increase in science-related posts highlighted TikTok’s role in educational outreach.
Small business growth and e-commerce
TikTok’s role as a business enabler expanded significantly in 2024, with the platform driving success for small businesses and entrepreneurs.
- TikTok Shop: Live commerce gained momentum, with sellers like Stormi Steele and Mandy Peña achieving record-breaking sales during live sessions. Monthly TikTok Shop LIVE sessions in the U.S. nearly tripled this year.
- Entrepreneurial success stories:
▫︎ NerdyNuts scaled from a local farmers’ market to a multi-million-dollar enterprise.
▫︎ The Skincare Bakery revolutionized its niche with dessert-inspired skincare products, amassing nearly 1 million followers.
Key trends and cultural movements
TikTok remained a hub for creativity and cultural expression, with millions of users contributing to a shared global experience.
- Viral trends: Jools Lebron’s “very demure, very mindful” phrase became a cultural staple, even earning recognition as Dictionary.com’s Word of the Year. Other standout moments included Kelley Heyer’s viral “Apple dance” and Megan Boni’s “Man in Finance” meme, which sparked discussions on social topics like gender roles and dating.
- Animal and culinary trends: TikTok highlighted unique stories, from Moo Deng, the pygmy hippo, to global culinary sensations like The Spud Brothers’ reinvented baked potato. Logan Moffitt’s cucumber salad also gained traction, influencing grocery trends.
TikTok’s influence on music and literature
TikTok’s ability to elevate creators and reshape industries extended into music and literature.
- Music: TikTok emerged as a primary launchpad for global music, with tracks like “Gata Only” by FloyyMenor and Cris Mj dominating charts and inspiring over 50 million TikTok creations.
- Literature via #BookTok: The community helped authors like Laura Swan reach bestseller lists and reignited interest in classic works. Posts under the #Romantasy hashtag surged by 300%, reflecting shifting reader preferences.
Education, sports, and entertainment
TikTok continued to influence diverse fields, providing platforms for educational outreach, sports engagement, and entertainment discovery.
- Education: Teachers and STEM communicators used TikTok to simplify complex topics, while museums collaborated with creators to engage younger audiences.
- Sports: Posts under #SportsOnTikTok increased by 350%. Women’s sports saw substantial visibility growth, with #WomenInSports posts surging over 2400%.
- Entertainment: TikTok boosted movie attendance and provided creators with opportunities at major events like the Oscars and Sundance Film Festival.
TikTok’s 2024 Year in Review illustrates the platform’s evolving role as a cultural, economic, and educational force. By bridging gaps between industries, creators, and audiences, TikTok continues to shape how people connect and share ideas globally.
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