YouTube is a constantly evolving platform, and with the rise of mobile consumption and TV screen browsing, creators have more opportunities than ever to connect with their audience.
Today, we will dive into video reach campaigns (VRCs), a Google Ads feature that helps you maximize your reach and engagement on YouTube.
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What are video reach campaigns?
VRCs are designed to help you reach the maximum number of unique viewers for your set budget and targeting criteria. They go beyond traditional in-stream ads, reaching viewers across various formats including in-stream, in-feed video ads, and even YouTube Shorts.
Why use Video Reach Campaigns?
VRCs offer several advantages over traditional YouTube ad campaigns:
Maximize reach: By leveraging multiple ad formats, VRCs ensure your message is shown to a wider audience, increasing the likelihood of conversions. Testing has shown that campaigns utilizing all three ad formats can deliver 54% more reach at a 42% lower CPM (cost per mille) compared to in-stream only campaigns.
AI-powered optimization: VRCs use AI to intelligently serve your video creatives across different ad formats. This ensures your message reaches the right audience at the right time.
Simple setup: VRCs are easy to set up within the Google Ads platform. All you need to do is define your campaign goals, target audience, and budget. You can also upload multiple video creatives to maximize reach.
How to launch a video reach campaign
Follow these simple steps:
Log in to your Google Ads account and start a new campaign.
Select the “Awareness and Consideration” objective and the “Video” campaign type.
Choose “Video Reach” as your campaign subtype and “Efficient Reach” as your reach goal.
Name your campaign and select the ad formats you want to use (all three are recommended for maximum reach).
Define your budget, flight dates, and target audience.
Upload your video creatives, including a 6-second bumper ad, a 15-second horizontal video, and a 9×6 vertical video ad to take advantage of YouTube Shorts.
Set your landing page URL, headlines, descriptions, and call to action.
Finally, set your target CPM bid and launch your campaign.
By following these steps, you can create a video reach campaign that maximizes your reach and engagement on YouTube.
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