In the world of digital advertising, there was an unspoken rule: never mention the price in your YouTube ads, especially not in the first few seconds. The conventional wisdom was that revealing the price too early would scare potential customers away in the blink of an eye. Agencies had been hanging onto this belief, convinced that the key to success lay in enticing viewers to visit the landing page before dropping the pricing bomb.

For our agency, the stakes are always high. We were known for our successes with video Ads, and our main focus were “Hooks,” designed to captivate viewers and in turn, lead them forward to drive conversions. Basically, if you don’t hook them, you can have the most perfectly crafted funnel in the world, but they won’t see it. Our reputation, and the success of our clients, hinged on our ability to create ads that stood out in a sea of mediocrity – and this is the story of every agency. We knew then, just as we know now, that if we always don’t find a way to break through the noise, we’re not doing our job right.

Looking back on our journey, we realized that the true lesson wasn’t just about mentioning pricing upfront. It was about having the courage to challenge the status quo, to take risks, and trust in the power of human psychology. We had dared to be different, and it had paid off in ways we never could have imagined.

In the end, our journey of discovering the power of unconventional ad hooks taught us a lesson that transcends the world of advertising. It’s a lesson about the very nature of success itself.

You see, success isn’t about playing it safe or following the well-trodden path. It’s about having the audacity to challenge the status quo, to look at the world through a different lens and say, “What if we tried something different?”

When we dared to mention pricing upfront in our ads, we weren’t just defying industry norms – we were tapping into a fundamental truth about human psychology. We were speaking directly to our audience’s desires and their need for transparency and authenticity. And in doing so, we forged a connection that went beyond mere advertising.

The real magic of it is not the ripple effect, which is bound to happen – you have a winning ad, and you’re going to create success with tens of similar ads. That is expected (although there is a big note to make about cross-niche results with the same Hook patterns). The real magic is setting an example to experiment, test, and explore, even after numerous failed attempts.

Why am I writing all of this though? When we share our experiences, our triumphs, and our failures, we have the ability to spark change on a scale that goes far beyond our individual actions. So, as we look to the future, we at Inceptly are more committed than ever to pushing the boundaries of what’s possible. We’ve seen firsthand the incredible things that can happen when we dare to be different, and we’re just getting started.

To all the dreamers, the mavericks, and the rule-breakers out there, we invite you to join us on this wild ride. Embrace the power of unconventional thinking, and never be afraid to take that leap of faith. Because who knows? Your crazy idea might just be the one that changes everything.

In the end, this story is a testament to the enduring power of creativity, and breaking the rules. It’s a reminder that, no matter how entrenched the norms may be, there’s always room for something new and unexpected to take root and flourish.

So go forth and be bold. Challenge the status quo. And never, ever stop believing in the power of your own ideas. Because as we’ve learned, sometimes the craziest notions are the ones that end up changing the world.

Within our team, we’re constantly having these conversations, and motivating our team members, as well as clients, to challenge themselves, and how they view ads. If you want to discuss the topics with us, you’re more than welcome to do so!