Testing bidding strategies can significantly enhance the performance of your Google Ads campaigns. Here’s Hana Kobzová’s step-by-step guide to testing effectively:
1. Create a campaign experiment:
- Change the bid strategy setting in your experiment
- Test different strategies or targets
2. Sync the experiment with your original campaign
- Your experiment should sync with your original campaign
- Changes in the original campaigns will be reflected in the experiment
3. Schedule the experiment properly
- Google recommends running it for 2 weeks or 3 conversion cycles, whichever is longer
4. Wait and observe
- Give your bidding strategy time to adjust
- Monitor performance without making premature changes
By following these steps, you’ll gain valuable insights into which bidding strategy drives the best results for your campaigns. Take the time to test, observe, and optimize—your efforts will pay off!
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
