As holiday planning ramps up, TikTok has released a new marketing playbook specifically designed for small and medium-sized businesses (SMBs). This 19-page guide is packed with insights and strategies to help you leverage TikTok’s unique platform for your marketing needs.

Key highlights from the playbook:

1. TikTok’s popularity and relevance:
   The guide begins with an overview of TikTok’s massive user base and its significance for marketers. It includes a variety of usage statistics that underline the platform’s reach and engagement potential.
2. Ad tools overview:
   Next, the playbook dives into the various advertising tools TikTok offers. It provides detailed explanations on how to utilize each tool effectively to enhance your marketing efforts.
3. Creative tips:
   To make your TikTok videos stand out, the guide includes numerous creative tips. These suggestions are designed to spark inspiration and help you produce engaging and compelling content.
4. Content mapping:
   The playbook also offers a sample framework for planning your TikTok content. This section is particularly useful for organizing and strategizing your video posts to maximize impact.

Why you should consider this playbook

While some of the advice may seem familiar, there are plenty of new and valuable pointers that can help refine your TikTok strategy. By aligning your approach with these guidelines, you can ensure you’re making the most of the platform’s features and tools.

If you’re planning to focus on TikTok this year, this playbook is a must-read. You can download TikTok’s 2024 CPG Playbook for SMBs here.