TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing trend of search behavior.

Here’s what you need to know:

What are Search Ads campaigns?

These ads are keyword-based and appear within the TikTok search results page, giving brands more control over their content’s visibility. They support Traffic and Web Conversion objectives, allowing advertisers to drive both performance and scale.

Why use Search Ads on TikTok?

Search Ads Campaigns target users when they are actively exploring content. By utilizing keyword targeting, brands can connect with users at key moments, enhancing engagement and conversions.

Key benefits:

• Capture intent: Tap into users’ search behaviors with precision keyword targeting.
• Diverse audiences: Reach TikTok’s wide range of demographics and interests.
• Increased conversions: Tests show a 20% boost in conversions when adding Search Ads to In-Feed Ads.

Getting started:

• Available in TikTok Ads Manager under Traffic or Web Conversion campaigns.
• Use TikTok’s keyword suggestion tool and set up your bids and budgets.
• Add video or image creatives to match search intent.

TikTok’s Search Ads Campaign offers a fresh way for brands to connect with users in the discovery phase, unlocking new engagement opportunities.

For more informations read the full TikTok announcement here.