Creating custom thumbnails can help your content stand out in search results and on your profile. This approach is similar to what creators like YouTube star MrBeast do, investing significant effort and resources into crafting engaging thumbnails to maximize viewership. While you may not need to invest as much as MrBeast, who reportedly spends around $10,000 per thumbnail, this emphasizes the importance of visual appeal in attracting an audience.

TikTok is not alone in this feature; it follows the footsteps of Instagram’s Reels and YouTube Shorts, both of which offer custom thumbnail editing options.

While the impact of thumbnails on TikTok might not be as significant as on YouTube, where thumbnails are crucial for attracting clicks, it’s a valuable tool for creators looking to enhance their content’s appeal.

The best way to understand the benefits of this new feature is to experiment with custom thumbnails and track how they affect your engagement metrics.

TikTok has yet to provide further details on this rollout.