TikTok is allegedly setting its sights on challenging Amazon by expanding its U.S. ecommerce sector, TikTok Shop, by ten times, aiming for $17.5 billion in revenue this year. The company intends to significantly increase its ecommerce presence throughout the U.S. and Latin America.

With 83% of its users influenced in their purchasing decisions on the platform, TikTok Shop presents a valuable avenue for brands. A substantial expansion by TikTok could provide marketers with the opportunity to present their products to a wider, more engaged audience in the United States, thereby enhancing their return on investment.

TikTok aims to capitalize on its active user base and the popularity of its viral videos to escalate sales through the U.S. TikTok Shop. While these strategies were outlined in recent internal discussions, it’s worth noting that these plans are subject to change based on the company’s performance.

For further details, consider visiting the TikTok Shop Help Center.