The First Google Ads Update in 2024: Enhanced Flexibility in Business Name Usage

The latest update in 2024 has significantly changed the limitations of sticking with the original business name in Google Ads assets. Advertisers now have the freedom to employ a different business name within their assets than the one provided at the start of the advertiser verification process. 

The best part? This transition is smooth and hassle-free, thanks to the integration of your trademark registration number. 

Performance Marketer Yash Mandlesha published this Google Ads update on his LinkedIn profile.

fix business name
fix business name

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