Google is examining a harmful tactic within Local Service Ads (LSA) that has the potential to completely eliminate competitors. This ploy leverages a loophole with the potential to make LSAs virtually invisible.
When an LSA is improperly linked to more than one Google Business Profile (GBP), it disappears from view, severing the lifeline of leads that businesses rely on. What’s more disturbing is that competitors can exploit this loophole by linking an LSA to your GBP clandestinely, effectively blocking your advertisements from reaching potential customers.
Why this matters?
The impact of this issue cannot be overstated. If you’ve noticed a sudden drop in leads from your GBP, it might not be a coincidence or a fluctuation in market interest. Instead, it could be the result of this underhanded tactic. The disappearance of leads, including the spam that businesses often wade through, indicates a significant problem that demands immediate attention.
The discovery of this tactic came to light when a business owner recounted their perplexing experience on the Google Business Profile forum. They noticed that their previously successful LSA stopped generating leads and spam overnight, leaving them searching for answers.
Next steps
To confront this issue head-on, businesses affected by this anomaly should seek guidance from their Google support representative. It’s crucial to identify and rectify any unauthorized links to your GBP to restore your LSA’s visibility and effectiveness.
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