YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know
May 19, 2025 / Media Buying YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know If you’ve paused a video on the YouTube Mobile App recently, you might’ve seen a new kind of ad quietly enter the scene. Meet Pause Ads — static image ads that show up only […]
Google Ads auctions now work differently—Are you losing top spots?
March 8, 2025 / Strategy / Jovan Simic Google Ads auctions now work differently—Are you losing top spots? Google has updated its “How the Google Ads auction works”1 page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: “When someone searches on Google, we […]
A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising
March 4, 2025 / Strategy / Beth Preston A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising Agency conference room, 9 AM. Coffee cups steaming. Direct response team assembled. The account manager distributes the creative brief for a new Facebook campaign. As eyes scan the document, the room temperature seems to drop […]
How one YouTube ad spent $260K in 30 DAYS—and why it’s WORTH studying
March 1, 2025 / Strategy / Alex Simic How one YouTube ad spent $260K in 30 DAYS—And why it’s WORTH studying Alright, let’s dive back into Stephen Ridley’s YouTube ad – his latest masterpiece. Now, you might be wondering why we’re zeroing in on this particular ad, and on his ads in general again. Well, first […]
Hook, line & convert: Crafting video ads that drive action
February 25, 2025 / Strategy / Beth Preston Hook, line & convert: Crafting video ads that drive action What makes a video ad impossible to ignore? When everyone’s in a rush, getting noticed isn’t enough, you need to make an instant impact. Those first moments of your ad are the difference between being remembered or forgotten. Let’s […]
How TikTok’s death could be your biggest opportunity of 2025 (If you act fast)
December 24, 2024 / Strategy / Holly Preston How TikTok’s death could be your biggest opportunity of 2025 (If you act fast) Let’s cut the fluff: TikTok’s got 90 days to live in America. While everyone else is panicking about their TikTok empire crumbling, you’re about to turn this chaos into your biggest opportunity of 2025. This isn’t another doom-and-gloom […]
Crafting compelling video ads: A deep dive with examples
December 21, 2024 / Inspiration / Bojan Bovan Crafting compelling video ads: A deep dive with examples Video ads have emerged as a powerful tool for businesses to connect with their target audience and drive engagement. To create effective video ads, it’s crucial to understand the key elements that captivate viewers and leave a lasting impression. Let’s delve deeper into […]
