Year on TikTok 2024: Trends, Creativity, and Impact
December 5, 2024 / Inspiration Year on TikTok 2024: Trends, Creativity, and Impact TikTok’s 2024 Year in Review highlights the platform’s wide-ranging impact on culture, business, and community engagement. The report offers insights into the most engaging trends, creators, and milestones that defined TikTok this year. Data Highlights from 2024 Global participation: Over 170 million […]
How to Use the Video Link Feature in Google Merchant Center
September 30, 2024 / Media Buying How to Use the Video Link Feature in Google Merchant Center Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding […]
6 Copywriting Strategies You Can Use to Create Viral YouTube Videos
September 18, 2024 / Inspiration / Holly Preston 6 Copywriting Strategies You Can Use to Create Viral YouTube Videos Imagine this: your brand isn’t a household name, but your YouTube ad suddenly starts spreading like wildfire—millions of views, shares pouring in, and your product flying off the shelves. Sound impossible? It’s not. Smaller, lesser-known brands […]
Expand Your Advertising Reach with Meta’s New Automated Video Ad Option
May 22, 2024 / Strategy Expand Your Advertising Reach with Meta’s New Automated Video Ad Option Meta has unveiled a new feature for advertisers: automated video ads for Catalog Product Ads. Previously known as “Dynamic ads,” Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then showcases the most […]
Meta’s New Engaged-view for Better Video Insights
February 1, 2024 / Strategy Meta’s New Engaged-view for Better Video Insights Meta is rolling out a new feature for advertisers called “Engaged-view.” This tool is designed to capture the growing trend of video engagement on platforms like Instagram and Facebook. With Engaged-view, advertisers can now track conversions that happen within a day after a […]
Google Ads Adds Video View Campaign Forecasts to Reach Planner
November 24, 2023 / Media Buying Google Ads Adds Video View Campaign Forecasts to Reach Planner Google Ads has a new feature in its Reach planner that allows advertisers to forecast the performance of their Video View Campaigns. This exciting update provides advertisers with valuable insights and helps them plan their ad campaigns more effectively. […]
