What Is Smart Bidding Exploration? A Guide to Google’s New Bidding Feature

May 22, 2025 / Media Buying What Is Smart Bidding Exploration? A Guide to Google’s New Bidding Feature If you’re managing Google Ads campaigns, you know how important it is to hit your ROAS targets and maximize conversions. But sometimes, focusing too narrowly on past performance and obvious keywords means you might be missing out […]

Ad Scheduling Goes Away for Smart Bidding?

January 6, 2025 / Media Buying Ad Scheduling Goes Away for Smart Bidding? Google has recently announced a change that’s causing a stir in the advertising community: ad scheduling is no longer compatible with campaigns using Smart Bidding. Adriaan Dekker spotted this change that has left advertisers scratching their heads—was this a mistake, or is […]