Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers
May 2, 2025 / Media Buying Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers Starting May 2025, advertisers must prepare for new visibility rules around ad funding. To boost ad transparency, Google is rolling out updates that will reveal who’s actually paying for ads—starting with verified advertisers. Phase 1: Begins May 2025 […]
Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption
April 30, 2025 / Media Buying Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption Google has rolled out a new ad format for YouTube called Pause Ads, designed to display static banner ads when viewers pause videos. This innovation gives advertisers a fresh opportunity to engage users at moments […]
