LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe

June 11, 2024 / Media Buying LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe LinkedIn has announced a significant change in its advertising practices following pressure from European regulators over potential violations of the Digital Services Act (DSA). The platform will no longer allow advertisers to target users based on […]

LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade

December 1, 2023 / Media Buying LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade LinkedIn has rolled out a performance measurement and optimization features for Document Ads. There are three newly introduced capabilities that Linkedin claims will lead to significant improvements for advertise.  These updates aim to provide advertisers with more accurate insights, simplified tracking […]