What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend

April 15, 2025 / Media Buying What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth. What is it? Incremental Attribution is an opt-in setting that optimizes for incremental […]