Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4

March 20, 2024 / Strategy Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4 Google Analytics 4 has expanded the availability of Enhanced Conversions, allowing them to be activated in more properties.  According to PPC expert Thomas Eccel, here is what you need to know: Enhanced conversions allows Google Analytics to collect […]

Enhancing Google Ads Management: New Color Coding for Budget Status

February 27, 2024 / Media Buying Enhancing Google Ads Management: New Color Coding for Budget Status Recently, Google Ads introduced a subtle yet impactful update, employing color-coded indicators in the “limited by budget” status column. This enhancement aims to provide advertisers with clearer insights into their campaign budget performance, leveraging color psychology to convey messages […]

Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions

February 24, 2024 / Media Buying Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive […]

Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic

February 9, 2024 / Media Buying Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic Google Analytics 4 is revolutionizing how we understand our web traffic, with a fresh set of tools that offer unprecedented clarity into both paid and organic visitors.  This upgrade introduces eight innovative dimensions specifically designed to track […]

Explore Google Analytics 4’s Latest: Quick Support Options and In-Depth Tutorials

January 31, 2024 / Tips & Tricks Explore Google Analytics 4’s Latest: Quick Support Options and In-Depth Tutorials Google Analytics 4 (GA4) has recently upgraded its platform with some new features, making it easier for users to navigate and utilize its tools. This is especially helpful for those who have been struggling with the transition […]