Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features
March 20, 2025 / Strategy Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features Google Analytics 4 (GA4) is introducing two long-awaited features: Annotations and Anomaly Key Drivers. These additions enhance GA4’s data analysis capabilities and address gaps compared to Universal Analytics (UA), making it easier for users to track insights and explain data […]
Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility
March 14, 2025 / Media Buying Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility Google has just launched three significant Google Analytics 4 (GA4) updates designed to improve data visibility and tracking accuracy, helping businesses make better, data-driven decisions. Let’s dive into what’s new and how these updates can enhance […]
GA4 Introduces Event Name Filters in Standard Reports
November 8, 2024 / Media Buying GA4 Introduces Event Name Filters in Standard Reports Google Analytics 4 (GA4) has just made analyzing event data easier by introducing an “Event Name” filter in standard reports. Previously, applying specific event filters required complex workarounds, but now users can do this directly—although it’s currently only available in the […]
GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports
September 4, 2024 / Media Buying GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports Google Analytics 4 (GA4) has recently rolled out an update that introduces powerful new tools and enhancements designed to give you deeper insights and greater control over your data. Whether you’re looking to identify key trends, improve […]
Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry
August 30, 2024 / Media Buying Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry Google Analytics 4 has introduced a new feature called Benchmarking, designed to help businesses compare their performance with others in the same industry. This tool is particularly useful for gaining insights into how your business stacks up against […]
New Google Ads Feature: Create GA4 Events Directly Within the Platform
July 17, 2024 / Media Buying New Google Ads Feature: Create GA4 Events Directly Within the Platform Google has introduced a new feature in Google Ads, allowing users to create GA4 events directly within the platform. Previously, we were accustomed to creating conversions in Google Analytics and then importing them into Google Ads. Now, the […]
GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics
July 10, 2024 / Uncategorized GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics Google Analytics 4 (GA4) is constantly evolving to stay at the forefront of privacy-first analytics. A recent update will soon support Chrome Privacy Sandbox APIs, allowing business owners to measure their audience effectively without relying on third-party cookies. Google has […]
New Google Analytics 4 (GA4) Lead Management Events
June 28, 2024 / Strategy New Google Analytics 4 (GA4) Lead Management Events Google Analytics 4 (GA4) has introduced five new recommended events tailored specifically for lead generation. These new events are designed to complement the existing “generate_lead” event and offer a more detailed understanding of the lead management process. Here’s a quick overview of these […]
New Beta Feature Release: Native Integration Between Meta and Google Analytics 4
June 4, 2024 / Strategy New Beta Feature Release: Native Integration Between Meta and Google Analytics 4 Meta has launched a new beta feature: a native integration with Google Analytics 4 (GA4). This integration is now available for a limited number of accounts and promises to simplify data management and performance analysis of your advertising […]
