Google plans to centralize streaming ad purchases

May 6, 2024 / Media Buying Google plans to centralize streaming ad purchases Google has unveiled its latest strategy for advertisers to connect with audiences on streaming platforms. PPC expert Adriaan Dekker highlighted this initiative in a recent post on his LinkedIn profile. During the IAB NewFronts event in New York City, Google announced its […]

New Google Analytics and DV360 Linking Feature

April 5, 2024 / Media Buying New Google Analytics and DV360 Linking Feature Google is rolling out a new feature that encourages the integration of Display & Video 360 (DV360) advertisers with Google Analytics. This move aims to enhance campaign optimization and reporting significantly. Key benefits: Seamless data integration: Export Analytics audiences and conversions directly […]