Conversion rate: How to calculate, optimize, and avoid common mistakes
January 11, 2025 / Strategy / Mirna Peric Conversion rate: How to calculate, optimize, and avoid common mistakes Conversion rate optimization (CRO) is the key to turning more visitors into customers. Whether you’re running an eCommerce store or a B2B business, optimizing your conversion rate can directly impact your bottom line. This guide covers how to calculate, optimize, and […]
The only 7 advertising trends that’ll ACTUALLY matter in 2025
January 8, 2025 / Strategy / Holly Preston The only 7 advertising trends that’ll ACTUALLY matter in 2025 The phone buzzed on my desk. Another report about advertising trends for 2025. But this one was different. Instead of hyping up the latest tech buzzwords, it focused on something more fundamental: how people are actually consuming and responding to ads. The real behavioral […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 5, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The hidden marketing play that makes green brands thrive
January 4, 2025 / Strategy / Holly Preston The hidden marketing play that makes green brands thrive Picture this: A major clothing brand tells people NOT to buy their products during Black Friday. Sounds nuts, right? Yet when Patagonia did exactly this, something remarkable happened. Sales soared by 30%, customer loyalty deepened, and the industry took notice. Why? […]
Master media buying: How to spot and prevent common missteps
January 1, 2025 / Media Buying / Jovan Simic Master media buying: How to spot and prevent common missteps The key to effective media buying is selecting the right ad inventory and using a bidding strategy that helps you reach your target audience at the most cost-effective price. Google Ads is a top platform for media buyers because of its massive reach and […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns
December 28, 2024 / Media Buying / Dejan Bovan Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns Optimization is the core of media buying. Your reaction to the past, current, and future situation is what you are there for. Your ability to adapt and react adequately is what separates good […]
How TikTok’s death could be your biggest opportunity of 2025 (If you act fast)
December 24, 2024 / Strategy / Holly Preston How TikTok’s death could be your biggest opportunity of 2025 (If you act fast) Let’s cut the fluff: TikTok’s got 90 days to live in America. While everyone else is panicking about their TikTok empire crumbling, you’re about to turn this chaos into your biggest opportunity of 2025. This isn’t another doom-and-gloom […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
