The secret behind ads that make people feel, share, and buy
February 1, 2025 / Strategy / Beth Preston The secret behind ads that make people feel, share, and buy As a copywriter crafting campaigns across digital platforms, I’ve learned that capturing attention isn’t just about stunning visuals – it’s about creating an emotional symphony where words and images work in perfect harmony. Every day, millions of thumbs […]
How to avoid campaign disruptions as Google retires Video action campaigns
January 28, 2025 / Media Buying / Bojan Bovan How to avoid campaign disruptions as Google retires Video action campaigns As announced, Google will phase out Video action campaigns (VAC) starting in March 2025, integrating its features into the Demand Gen offering. This update is part of Google’s broader initiative to streamline its advertising solutions. Demand Gen retains […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 26, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Creating problems to sell solutions: The genius of $2M ad strategy
January 25, 2025 / Strategy / Alex Simic Creating problems to sell solutions: The genius of $2M ad strategy Hey there everyone! I wanted to open our 2025 ad analysis with a big one, from a very well-known brand in our Direct Response circles – Bearskin Hoodie, with an ad estimated to have spent more than 2 million […]
How to craft micro-copy: The small words that drive big results
January 21, 2025 / Copywriting / Holly Preston How to craft micro-copy: The small words that drive big results Think small. Write big. Micro-copy is proof that even the shortest sentences can deliver massive results. In this article, we’re uncovering the secrets behind the most powerful words in digital design. But first, what do we mean by micro-copy? 🤔 What is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 19, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The psychology of urgency: How scarcity and time-limited offers drive action
January 18, 2025 / Strategy / Bojan Bovan The psychology of urgency: How scarcity and time-limited offers drive action Urgency is a cornerstone of successful direct-response marketing, tapping into psychological triggers that compel people to act quickly. For example, have you ever seen an “Offer ends at midnight!” banner and suddenly felt an overwhelming need to buy something? That’s […]
Long enough to convert: The surprising data behind mid-length video’s comeback
January 13, 2025 / Strategy / Beth Preston Long enough to convert: The surprising data behind mid-length video’s comeback Everyone is led to believe short content is king, however, recent new data is telling a different story. Mid-length videos, particularly those between 4-7 minutes, are demonstrating unprecedented engagement and conversion rates. According to Vidyard’s 2024 Video Benchmark Report1, these longer formats […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 12, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
