What every advertiser must know about Google’s Demand Gen spending discrepancies
February 22, 2025 / Strategy / Bojan Bovan What every advertiser must know about Google’s Demand Gen spending discrepancies Google’s Demand Gen campaigns introduced a fresh approach for advertisers to allocate their budgets across various YouTube and Google platforms. On paper, these campaigns offer advertisers control over where their ads appear – whether in-stream, in-feed or within YouTube Shorts. However, many […]
Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it
February 18, 2025 / Strategy / Holly Preston Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it Let’s be honest—sometimes, we run out of ideas. Creative fatigue is real. We can stare at the screen, trying to come up with the next big idea, but nothing sticks. So, what do we […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #3 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
How a YouTube ad from 2022 STILL WINS in 2025—but with a TWIST!
February 15, 2025 / Inspiration / Alex Simic How a YouTube ad from 2022 STILL WINS in 2025—but with a TWIST! It’s February 2025 already, and with the thought of how time is passing so quickly, and things are changing constantly in our YouTube advertising space, I knew what I wanted to talk about – […]
Love sells: The psychology behind the world’s most memorable Valentine’s campaigns
February 11, 2025 / Inspiration / Beth Preston Love sells: The psychology behind the world’s most memorable Valentine’s campaigns Love is big business these days, with heart-shaped everything and romantic dinner specials everywhere you look. But Valentine’s Day wasn’t always about sweet cards and roses. In fact, it started out as something completely different – a wild Roman festival […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 8, 2025 / Media Buying Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Google’s Ad Feature That Can Rescue Sales You Thought Were Gone
February 8, 2025 / Media Buying / Jovan Simic Google’s ad feature that can rescue sales you thought were gone Google Ads remarketing allows you to show tailored ads to people who have already visited your website retargeting them as they browse other sites or search on Google. When users leave your site without making a purchase, remarketing helps […]
How a few small tweaks can instantly make your copy 10X more persuasive
February 4, 2025 / Copywriting / Holly Preston How a few small tweaks can instantly make your copy 10X more persuasive Hey guys, Holly here! I’ve worked as the lead copywriter for Inceptly for many years, and when putting together this article, I kept coming back to these simple tips that have helped me (and […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
