Performance Max: Deep dive into less-known features and reports
March 15, 2025 / Strategy / Bojan Bovan Performance Max: Deep dive into less-known features and reports Google Ads’ Performance Max campaigns have quickly become a game-changer for direct response marketers. By leveraging automation and machine learning, Performance Max optimizes ad performance across Google’s entire ecosystem – including Search, Display, YouTube, Gmail, and Discovery – through a […]
How YouTube creators are monetizing AI in 2025 (And how you can too)
March 11, 2025 / Strategy / Holly Preston How YouTube creators are monetizing AI in 2025 (And how you can too) As YouTube celebrates its 20th anniversary in 2025, the platform is undergoing its biggest transformation yet—driven by artificial intelligence (AI). YouTube has over 2.7 billion monthly users and sees 500+ hours of video uploaded every minute1. Standing out is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 9, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads auctions now work differently—Are you losing top spots?
March 8, 2025 / Strategy / Jovan Simic Google Ads auctions now work differently—Are you losing top spots? Google has updated its “How the Google Ads auction works”1 page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: “When someone searches on Google, we […]
A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising
March 4, 2025 / Strategy / Beth Preston A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising Agency conference room, 9 AM. Coffee cups steaming. Direct response team assembled. The account manager distributes the creative brief for a new Facebook campaign. As eyes scan the document, the room temperature seems to drop […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How one YouTube ad spent $260K in 30 DAYS—and why it’s WORTH studying
March 1, 2025 / Strategy / Alex Simic How one YouTube ad spent $260K in 30 DAYS—And why it’s WORTH studying Alright, let’s dive back into Stephen Ridley’s YouTube ad – his latest masterpiece. Now, you might be wondering why we’re zeroing in on this particular ad, and on his ads in general again. Well, first […]
Hook, line & convert: Crafting video ads that drive action
February 25, 2025 / Strategy / Beth Preston Hook, line & convert: Crafting video ads that drive action What makes a video ad impossible to ignore? When everyone’s in a rush, getting noticed isn’t enough, you need to make an instant impact. Those first moments of your ad are the difference between being remembered or forgotten. Let’s […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
