New Google Ads Feature: Track and Optimize YouTube Channel Engagement
April 14, 2025 / Media Buying New Google Ads Feature: Track and Optimize YouTube Channel Engagement Google Ads has just released a new feature that allows advertisers to measure and optimize for specific YouTube engagement actions. This update enables businesses and content creators to grow their YouTube audience through more targeted advertising efforts. What’s new? […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 13, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Why Demonstration Ads Work Like Magic: The Mirror Neurons Effect in YouTube Advertising
April 12, 2025 / Strategy / Kristina Jovanovic Why Demonstration Ads Work Like Magic: The Mirror Neurons Effect in YouTube Advertising If you’re spending any time on YouTube, you’ve very likely seen this iconic ad by Stephen Ridley, with over $6M in ad spend: “If you have an hour this week… you can learn 100 […]
Use this 30-year-old lead framework on YouTube ads to scale
April 9, 2025 / Strategy / Jelena Denda Borjan Use this 30-year-old lead framework on YouTube ads to scale Ever watched a YouTube ad that had you so hooked you forgot to hit “Skip”? I was analyzing some recent high-performing YouTube ads when something struck me: the most captivating ones weren’t using fancy new AI-generated scripts or […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 6, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers)
April 5, 2025 / Strategy / Kristina Jovanovic Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers) Ad inventory on YouTube Shorts is exploding—and it’s only just getting started. Why? Because creators are flocking to Shorts in 2024! Not just chasing views but chasing revenue. And that shift is great news for […]
New YouTube Discovery Ad Feature: Expanded CTAs Are Rolling Out
April 3, 2025 / Media Buying New YouTube Discovery Ad Feature: Expanded CTAs Are Rolling Out YouTube is quietly testing a new feature in its Discovery Feed ads—and it could boost engagement for advertisers. Some users are now seeing expanded call-to-action (CTA) buttons—like “Watch” and “Visit Site”—on certain YouTube Discovery ads. These buttons don’t appear […]
2 New Meta Instant Forms Updates That Could Boost Your Lead Quality
April 2, 2025 / Media Buying 2 New Meta Instant Forms Updates That Could Boost Your Lead Quality Meta is doubling down on improving lead quality for advertisers—and the latest updates to Instant Forms show it. Here’s what’s new: 1. Autofill control now in your hands You can now choose whether or not Meta pre-fills […]
The Must-Know Google Ads Changes From March 2025 (And What They Mean For Your Campaigns)
April 1, 2025 / Strategy The must-know Google Ads changes from March 2025 (And what they mean for your campaigns) Hey there, digital marketers! March has been a whirlwind of Google Ads updates. We’ve seen everything from major auction changes to reporting fixes and exciting new features. Let’s dive into the most important updates you need to know about to […]
