Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 27, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
How we turned YouTube TV ads from a brand play into our most profitable channel
April 26, 2025 / Strategy / Bobo Slijepcevic How we turned YouTube TV ads from a brand play into our most profitable channel For a long time, we avoided placing our YouTube ads on TV devices. Every time we looked at performance data, Connected TV (CTV) traffic had dismal conversion rates. It felt like a […]
How to make your brand seem like it’s everywhere (even on a budget)
Direct response power of the Baader-Meinhof effect 💡
YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop
April 22, 2025 / Media Buying YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop YouTube Shorts is now serving horizontal 16:9 video ads on desktop devices—a move that could reshape how advertisers approach creative for Shorts placements. Until now, Shorts primarily showed vertical (9:16) video ads to match the native mobile experience. But […]
Google Ads Update: All PMax Descriptions Now Allow 90 Characters
April 21, 2025 / Media Buying Google Ads Update: All PMax Descriptions Now Allow 90 Characters A subtle but impactful update just rolled out in Google Ads’ Performance Max campaigns: all five description fields now support up to 90 characters. Previously, one of the five slots was limited to just 60 characters, which often led […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 20, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
5 killer techniques for crafting YouTube ad hooks that stop the scroll
April 19, 2025 / Strategy / Alex Simic 5 killer techniques for crafting YouTube ad hooks that stop the scroll Throughout the past year or so, we’ve analyzed many successful ads that have been the absolute leaders in ad spend when it comes to direct response advertising on YouTube. And while the ad as a whole […]
What’s New in Google Ads API v19.1? (April 2025 Update)
April 17, 2025 / Media Buying What’s New in Google Ads API v19.1? (April 2025 Update) Google has just released version 19.1 of the Google Ads API, bringing a range of improvements across campaign types, assets, Demand Gen, Shopping, video ads, and more. This update adds 11 new features, modifies 23, and removes none — […]
New goals, blocked ads & secret metrics—April’s Google Ads updates decoded
April 16, 2025 / Media Buying New goals, blocked ads & secret metrics—April’s Google Ads updates decoded Hey there, digital marketing friends! April has been absolutely packed with Google Ads updates that could dramatically impact your campaigns. From consent mode warnings to exciting new YouTube features, we’ve got a lot to cover. Let’s dive into the most […]
