What’s a good CPM on YouTube in 2025? Benchmarks, variables & how to keep costs down
Ever wonder what it actually costs to reach a thousand people on YouTube?
Google Ads API Renames Shake Up 2025 Release Schedule
May 9, 2025 / Media Buying Google Ads API Renames Shake Up 2025 Release Schedule Google just restructured its 2025 Ads API roadmap — and if you use custom workflows, scripts, or automations, this matters. 🧩 What changed: v20_1 → now a major release called v21 Original v21 → becomes v22 Two new minor updates […]
YouTube’s New Ad Format Combines 6s + 15s Non-Skippables
May 8, 2025 / Media Buying YouTube’s New Ad Format Combines 6s + 15s Non-Skippables Google Ads is quietly rolling out a new beta format that could reshape how advertisers plan their top-of-funnel campaigns on YouTube. It’s called “Bumpers + 15 Seconds”, and it lets you combine 6-second bumper ads with 7–15 second non-skippables inside […]
What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns
May 7, 2025 / Media Buying What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns Google just rolled out AI Max—a new setting for Search campaigns that adds automation without forcing a complete rebuild. If you’re running lead gen or demo-focused campaigns, this feature could unlock scale without breaking what’s already […]
The secret to retention? Leave them hanging (on purpose)
May 6, 2025 / Strategy / Kristina Jovanovic The secret to retention? Leave them hanging (on purpose) Ever noticed how hard it is to stop watching a show after a cliffhanger? You don’t want to binge on 6 episodes. Your brain needs to. Similarly, you might’ve seen ads that seem kind of cryptic, mysterious… unfinished. They make you wonder. Just take a look […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 4, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss
May 3, 2025 / Media Buying Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss From creative flexibility upgrades to fresh control over Performance Max targeting, the second half of April delivered several important updates across Google Ads and YouTube. Some will boost performance out of the box — others might shift […]
Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers
April 29, 2025 / Strategy / Jovan Simic Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers Demand Gen campaigns are built for scale — but only if you know how to work them. Success isn’t about set-it-and-forget-it; it’s about smart creative formats, precise optimizations, and tracking the right signals beyond last-click conversions. As an intro, here’s a Quick Decision Guide: […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 27, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
