Enhance Your First-Party Data Strategy with Google’s New Tools
August 29, 2024 / Media Buying Enhance Your First-Party Data Strategy with Google’s New Tools Google has recently unveiled a set of new tools designed to help businesses strengthen their first-party data strategy. These tools, called Tag Diagnostics and a new Consent Management Setup, are now available in Google Ads, Google Analytics, and Google Tag […]
Just 120 Days until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide
August 28, 2024 / Strategy Just 120 days left until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide As the holiday season approaches, it’s crucial to fine-tune your marketing strategy to ensure you’re reaching your audience at the right time. If TikTok is part of your marketing mix, then you’ll want to check […]
The secret sauce for YouTube ads in 2024: It’s all about keeping it real
August 27, 2024 / Strategy / Alex Simic The secret sauce for YouTube ads in 2024: It’s all about keeping it real Hey guys and girls – it’s me again. Over the past few months, we’ve been diving deep into the world of YouTube ads, dissecting what’s working and what’s not. As I was preparing to write […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 25, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Attract high-quality clicks and conversions with these must-use Google Ad extensions
August 24, 2024 / Strategy / Jovan Simic Attract high-quality clicks and conversions with these must-use Google Ad extensions Google Ads extensions can help you get better results from your ad campaigns. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also […]
Why your ads might be underperforming: Is it the channel or you?
August 21, 2024 / Strategy / Holly Preston Why your ads might be underperforming: Is it the channel or you? In our world, it’s not uncommon to hear statements like, “Meta Ads don’t work for us,” or “LinkedIn Ads are a waste of money.” I’ve lost count of how many times brands, especially in the B2B space, have dismissed entire […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 18, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Why investing in brand search campaigns on Google Ads is worthwhile
August 17, 2024 / Media Buying / Bojan Bovan Why investing in brand search campaigns on Google Ads is worthwhile Brand search campaigns have emerged as a powerful tool for businesses looking to safeguard their online presence and enhance their marketing efforts. However, whether these campaigns are truly worth the investment remains a topic of debate. We often get questions […]
Keep them watching: 10 proven tactics to avoid the YouTube skip
August 12, 2024 / Strategy / Beth Preston Keep them watching: 10 proven tactics to avoid the YouTube skip Let’s face it: When was the last time you actually sat through those short ads at the start of a YouTube video? If you’re like most people, the answer is probably “not in a while.” According to […]
