Level up your video advertising with Google Ads Demand Gen campaigns
September 14, 2024 / Media Buying / Bojan Bovan Level up your video advertising with Google Ads Demand Gen campaigns Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property. The digital advertising landscape is constantly […]
Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy
September 11, 2024 / Media Buying Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy As the holiday season approaches, businesses are ramping up their marketing strategies to capture attention and boost sales. Reels have become Meta’s fastest-growing content format, with over 200 billion views daily across both platforms. This presents a […]
The TikTok effect: How 15-second videos are revolutionizing advertising
September 10, 2024 / Beth Preston The TikTok effect: How 15-second videos are revolutionizing advertising In the world of digital marketing, TikTok has emerged as a game-changer, reshaping how brands communicate with their audiences. With its bite-sized 15-second videos, the platform has not only captured the attention of over a billion users worldwide but has also sparked a revolution in content creation and […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The hidden keys to Google Ads success: Choose the right bidding option and tracking setup
September 7, 2024 / Media Buying / Dejan Bovan The hidden keys to Google Ads success: Choose the right bidding option and tracking setup When launching a Google Ads campaign, it’s easy to focus on creative assets and targeting, as these are often seen as the most visible and immediate aspects of a campaign. However, the success of […]
2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns
September 4, 2024 / Media Buying 2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns In response to evolving consumer behavior, Google has announced that starting in Q2 2025, Video Action Campaigns (VACs) will be upgraded to Demand Gen campaigns. This shift is aimed at helping advertisers boost performance by leveraging more […]
From PR nightmare to viral marketing win: Real-world examples of brilliant ad apologies
September 3, 2024 / Inspiration / Beth Preston From PR nightmare to viral marketing win: Real-world examples of brilliant ad apologies We’ve all been there – that stomach-dropping moment when you realize your brand has made a public misstep. Maybe it was an ill-conceived tweet, a tone-deaf commercial, or a product launch gone awry. In these […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The 6-step formula for scaling creative testing and achieving remarkable results
August 31, 2024 / Strategy / Mirna Peric The 6-step formula for scaling creative testing and achieving remarkable results An effective performance creative strategy demands a thorough understanding of what genuinely connects with your audience—and what doesn’t—allowing you to continually refine campaigns for maximum business impact. However, identifying the key drivers of success can be challenging. To ensure your […]
