Ad fatigue is killing your campaign – Here’s how to stop it
September 28, 2024 / Strategy / Jovan Simic Ad fatigue is killing your campaign – Here’s how to stop it Ad fatigue is a real concern and common challenge in today’s fast-paced digital marketing world. However, by understanding its causes and symptoms, and adopting smart strategies and meaningful metrics, digital marketers can effectively manage and prevent ad fatigue, thus driving better results in their […]
Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode
September 26, 2024 / Media Buying Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode Google Analytics has released an important update, resolving a bug that caused an over-attribution of sessions to direct traffic for users of its enhanced User ID mode. This bug, which impacted both new and existing users between late […]
The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era
September 24, 2024 / Strategy / Beth Preston The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era Attention, digital marketers! The cookie jar is about to be emptied, and we’re all scrambling to find new ways to satisfy our data cravings. Google’s impending phase-out of third-party cookies has sent shockwaves through the advertising world, leaving many […]
Microsoft Advertising Simplifies Google Merchant Center Imports with New Features
September 23, 2024 / Media Buying Microsoft Advertising Simplifies Google Merchant Center Imports with New Features Microsoft Advertising recently introduced new updates to streamline product imports from Google Merchant Center, making the process faster and more efficient for merchants. Key updates: Feed label support: Starting in early October, products imported from Google Merchant Center will […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Gain deeper insights and influence over your campaigns with Google’s new AI tools
September 19, 2024 / Media Buying / Mirna Peric Gain deeper insights and influence over your campaigns with Google’s new AI tools The integration of AI-powered campaigns has driven tremendous success for both small and large businesses alike. However, many of us have been asking for more control and insights when using AI in advertising […]
6 Copywriting Strategies You Can Use to Create Viral YouTube Videos
September 18, 2024 / Inspiration / Holly Preston 6 Copywriting Strategies You Can Use to Create Viral YouTube Videos Imagine this: your brand isn’t a household name, but your YouTube ad suddenly starts spreading like wildfire—millions of views, shares pouring in, and your product flying off the shelves. Sound impossible? It’s not. Smaller, lesser-known brands […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Level up your video advertising with Google Ads Demand Gen campaigns
September 14, 2024 / Media Buying / Bojan Bovan Level up your video advertising with Google Ads Demand Gen campaigns Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property. The digital advertising landscape is constantly […]
