YouTube ads phasing out Demand Gen to take them over in 2025
October 26, 2024 / Media Buying / Jovan Simic YouTube ads phasing out Demand Gen to take them over in 2025 Most of you have probably heard of Google phasing out Video Action Campaigns (VAC) by Q2 2025, replacing them with Demand Gen, promising improved performance and multi-format capabilities for advertisers. This update aims to enhance ad performance by merging video and image […]
New YouTube Ads Feature: Swipeable Product Carousels
October 23, 2024 / Media Buying New YouTube Ads Feature: Swipeable Product Carousels YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know. What’s new? YouTube ads […]
Fright night finances: Scaring up profits with Halloween marketing
October 22, 2024 / Strategy / Holly Preston Fright night finances: Scaring up profits with Halloween marketing Halloween isn’t just a time for trick-or-treaters or scary movies—it’s a massive opportunity for brands to cast a spell on their audience. In 2023 alone, Halloween spending reached $12.2 billion in the U.S. and £1 billion in the UK, breaking records and proving that this […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 20, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New ad opportunities: How you can maximize 3-minute YouTube Shorts
October 19, 2024 / Strategy / Mirna Peric New ad opportunities: How you can maximize 3-minute YouTube Shorts As the landscape of digital marketing continues to evolve, so do the opportunities for advertisers. One of the most exciting recent developments is YouTube’s decision to expand the maximum length of Shorts to 3 minutes, starting on October 15. […]
Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns
October 18, 2024 / Media Buying Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns Google has announced a significant change to its ad auction system, impacting Performance Max and Standard Shopping campaigns. The update, which will roll out gradually starting in October, aims to reshape the competitive landscape for advertisers, especially during […]
Google Ads Simplifies Video Experiments for Measuring Creative Impact
October 17, 2024 / Media Buying Google Ads Simplifies Video Experiments for Measuring Creative Impact On October 16, 2024, Google announced an update to its Video experiments feature, making it easier than ever for advertisers to test and optimize video ad creative performance. This update streamlines the process for setting up experiments and provides more […]
Google Ads To Release New Penalties For Agencies & Third Parties
October 16, 2024 / Media Buying Google Ads To Release New Penalties For Agencies & Third Parties Google is introducing stricter penalties for third parties, including PPC agencies, that fail to comply with Google Ads policies. The updated Google Ads third-party policy, set to take effect in November 2024, aims to penalize agencies that allow […]
This YouTube ad’s organic feel is the secret to its success – And it’s converting like crazy
October 15, 2024 / Inspiration / Alex Simic This YouTube ad’s organic feel is the secret to its success – And it’s converting like crazy Alright everyone, long time no see! Today, we’re diving into another YouTube ad that’s been making waves recently, and that I’ve spotted really surging on VidTao recently. The ad is definitely not your average YouTube […]
