The $1.2 trillion social commerce shift: How you can cash in
November 12, 2024 / Strategy / Beth Preston The $1.2 trillion social commerce shift: How you can cash in Shoppable videos are revolutionizing e-commerce, changing how brands connect with consumers. In this guide, we’ll explore how these interactive videos are reshaping digital commerce, key strategies for building successful campaigns, and actionable insights to elevate your brand’s social commerce game. This […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 10, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Why your creative cycle should never stop?
November 9, 2024 / Strategy / Alex Simic Why your creative cycle should never stop? A tale as old as time: A new offer is starting to be successful, and some videos are being tested on YouTube. They pour (tens of) thousands of dollars into producing a handful of high-quality video ads. The initial results are encouraging – the […]
Creatives or media buying – what matters more?
November 6, 2024 / Media Buying / Bojan Bovan Creatives or media buying – what matters more? In the world of marketing, a constant debate rages on which is more important, creative or media buying. Proponents on both sides make compelling arguments, but the truth is that creative is a more important factor in driving sales and ROI. Want to brainstorm with our team on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 3, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Fine-Tuning Your Google Ads Targeting
November 2, 2024 / Media Buying / Dejan Bovan Fine-Tuning Your Google Ads Targeting One of the biggest advantages of Google Ads advertising is the wide array of targeting options. Yet, not many people are utilizing it to its full extent. So let’s talk about how you can fine-tune your targeting to ensure it reaches the right, converting audience. Want […]
Google Introduces New Search Ad Asset: Business Links
October 31, 2024 / Media Buying Google Introduces New Search Ad Asset: Business Links Google is piloting a new feature called Business Links, designed to enhance Search ads by targeting varied user intents within a single ad. Currently, in limited release, advertisers interested in joining the pilot can contact their Google representative. Key features of […]
Think polished ads are best? This data tells a different story
October 28, 2024 / Strategy / Beth Preston Think polished ads are best? This data tells a different story Remember when raw, unscripted moments were just DVD bonus features? Now they’re marketing’s secret weapon. Those candid glimpses transform how brands connect with audiences – and the results are remarkable. In this article, you’ll learn exactly how leading […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 27, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
