Crafting compelling video ads: A deep dive with examples
December 21, 2024 / Inspiration / Bojan Bovan Crafting compelling video ads: A deep dive with examples Video ads have emerged as a powerful tool for businesses to connect with their target audience and drive engagement. To create effective video ads, it’s crucial to understand the key elements that captivate viewers and leave a lasting impression. Let’s delve deeper into […]
How a top advertiser captured the ‘Level 0’ audience everyone else overlooked—And hit $900K in ad spend
December 17, 2024 / Strategy / Alex Simic How a top advertiser captured the ‘Level 0’ audience everyone else overlooked—And hit $900K in ad spend How to capture that audience that’s not yet there, that’s almost willing to convert but has not stepped over the finish line? And more importantly, how to address them, or even, who are […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
What Google learned from analyzing 2,000 Short ads (And how you can profit)
December 14, 2024 / Strategy / Mirna Peric What Google learned from analyzing 2,000 Short ads (And how you can profit) YouTube Shorts generates over 70 billion daily views globally1, making it a powerful platform for video advertising. Google’s Creative Works team analyzed over 2,000 Shorts ads2 to identify the “Shorts-first” approach—a strategy focused on creating ads that fit […]
The PRICE Blueprint: How top brands make full price feel like a bargain
December 11, 2024 / Strategy / Holly Preston The PRICE Blueprint: How top brands make full price feel like a bargain Your marketing team is panicking. Sales are slow. Everyone’s screaming ‘Slash prices!’ And somewhere in your inbox, there’s a competitor’s email flaunting their latest 40% off promotion. Time to join the discount party, right? Hold that markdown button. While […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The secret psychology of viral videos: Why that dancing cat got 10M views (and your CEO’s speech didn’t)
December 7, 2024 / Inspiration / Beth Preston The secret psychology of viral videos: Why that dancing cat got 10M views (and your CEO’s speech didn’t) Let’s face it – when a cat dancing to Taylor Swift outperforms your CEO’s carefully crafted company vision, it’s not just bad luck. There’s actual science behind why some videos spread like wildfire while […]
Why simply running YouTube ads isn’t enough—And what you should do instead
December 3, 2024 / Media Buying / Bojan Bovan Why simply running YouTube ads isn’t enough—And what you should do instead Video is the most powerful way to connect with your audience. YouTube, the world’s largest video-sharing platform, offers unparalleled opportunities to reach your target audience. By understanding the nuances of YouTube advertising, you can maximize your ROI and achieve […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
