Mastering million-dollar VSLs: Decoding the success behind today’s top video sales letters
Psychological triggers that turn viewers into buyers across any industry
YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know
May 19, 2025 / Media Buying YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know If you’ve paused a video on the YouTube Mobile App recently, you might’ve seen a new kind of ad quietly enter the scene. Meet Pause Ads — static image ads that show up only […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 18, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Mid-May 2025 Google Ads & YouTube updates: 6 changes you should know
Ever wonder what it actually costs to reach a thousand people on YouTube?
YouTube Launches New Shoppable Ads for the Big Screen
May 16, 2025 / Media Buying YouTube Launches New Shoppable Ads for the Big Screen YouTube just took a major step toward merging big-screen entertainment with mobile commerce. At its latest product update, YouTube announced an upgraded shoppable ad format specifically designed for Connected TV (CTV) viewers. These new interactive ads let users browse products […]
New “Ads Funded By” Label Appears on Google Search Ads
May 15, 2025 / Media Buying New “Ads Funded By” Label Appears on Google Search Ads Earlier this month, Google made an update to its Ads Transparency Policy, and now we’re beginning to see those changes go live. As of May 2025, Google announced that it would begin displaying the payment profile name—the name associated […]
Device Targeting Now Available in Performance Max Campaigns
May 14, 2025 / Media Buying Device Targeting Now Available in Performance Max Campaigns Google just quietly rolled out a long-awaited feature for media buyers using Performance Max: device-level targeting is finally here. That’s right — you can now control which devices your PMax campaigns serve on. After a steady rollout of added controls (Page […]
The unconventional beauty ad strategy that’s winning big without following the rules
Ever wonder what it actually costs to reach a thousand people on YouTube?
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 11, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
