New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results
October 2, 2024 / Media Buying New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results Google Ads has introduced a new metric called “Certainty of Lift” to help you better understand the effectiveness of your campaigns. This metric shows how likely it is that any increase in brand awareness or […]
