Google Tests AI-Generated Backgrounds for Shopping Ads
February 3, 2025 / Media Buying Google Tests AI-Generated Backgrounds for Shopping Ads Google is introducing a new feature that leverages AI to enhance Shopping Ads with automatically generated background images. This test aims to increase the visual appeal of product listings and potentially drive more sales for advertisers. According to a recent announcement, Google […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Expands Demand Gen: More Control, Better Performance, New Features
January 31, 2025 / Media Buying Google Expands Demand Gen: More Control, Better Performance, New Features Google is rolling out significant updates to Demand Gen campaigns, giving advertisers more control, creative flexibility, and improved performance tracking. Here’s a breakdown of the key changes: 1) More control over where your ads appear Starting in March, advertisers […]
Understanding Google’s 100 Negative Keyword Limit in Performance Max Campaigns
January 30, 2025 / Media Buying Understanding Google’s 100 Negative Keyword Limit in Performance Max Campaigns Ginny Marvin, the Google Ads Liaison, addressed this concern on X. She explained that the limit is designed to provide advertisers with additional control while ensuring that PMax campaigns retain the flexibility necessary to achieve their goals. Google’s automated […]
Clarifying Placement Exclusions in Performance Max Campaigns
January 29, 2025 / Media Buying Clarifying Placement Exclusions in Performance Max Campaigns Earlier this month, confusion spread across the Google Ads industry regarding the use of placement exclusions in Performance Max (PMax) campaigns, particularly in the Google Ads API. Many advertisers were unsure whether exclusions were supported and in what cases they could be […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 26, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
What’s New in Performance Max? Key Features to Boost Your Ads in 2025
January 24, 2025 / Media Buying What’s New in Performance Max? Key Features to Boost Your Ads in 2025 Google Ads is starting 2025 with exciting updates to Performance Max, focusing on enhanced controls and deeper reporting insights. These new features aim to empower advertisers by providing more ways to steer campaigns and better understand […]
New in GA4: Copy Your Reports Across Properties
January 23, 2025 / Media Buying New in GA4: Copy Your Reports Across Properties Good news for Google Analytics 4 users! Google has just introduced a helpful new feature: the ability to copy reports between different properties. With this update, you can now copy reports created under the Explorations tab to any other GA4 property […]
Transform Your Google Ads Performance with These Simple Testing Steps
January 22, 2025 / Media Buying Transform Your Google Ads Performance with These Simple Testing Steps Testing bidding strategies can significantly enhance the performance of your Google Ads campaigns. Here’s Hana Kobzová’s step-by-step guide to testing effectively: 1. Create a campaign experiment: Change the bid strategy setting in your experiment Test different strategies or targets 2. […]
