Google’s New Experiment: Testing PMAX with Assets vs. Feed-Only
March 13, 2025 / Media Buying Google’s New Experiment: Testing PMAX with Assets vs. Feed-Only Google has introduced a new experiment for Performance Max (PMAX) campaigns, designed specifically for retailers. This test, called “Asset testing for retailers,” allows advertisers to compare the effectiveness of feed-only campaigns against campaigns that include additional assets—all within a single […]
Google Increases Negative Keyword Limit for PMax Campaigns
March 12, 2025 / Media Buying Google Increases Negative Keyword Limit for PMax Campaigns Google has increased the negative keyword limit for Performance Max (PMax) campaigns from 100 to 10,000. This change aligns PMax with Search campaigns and gives advertisers more control over their targeting. Negative keywords help prevent ads from appearing for irrelevant searches, […]
Google Introduces AI Mode and Expands Gemini 2.0 AI Overviews for Smarter Search
March 10, 2025 / Media Buying Google Introduces AI Mode and Expands Gemini 2.0 AI Overviews for Smarter Search Google is rolling out Gemini 2.0 AI Overviews, designed to handle complex queries like advanced math, coding, and multimodal searches. Image source These overviews are now available to a broader audience, including teens. without sign-in, delivering […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 9, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Business Profile Now Connected to Local Service Ads
March 7, 2025 / Media Buying Google Business Profile Now Connected to Local Service Ads Google recently announced an update for Local Service Ads (LSAs) advertisers: Google Business Profile (GBP) accounts are now affiliated with LSAs. This change impacts how businesses collect and manage customer reviews. What’s changing? Review collection moves to Google Business Profile […]
How to Switch Back to Manual Audience Targeting on Meta Ads
March 6, 2025 / Media Buying How to Switch Back to Manual Audience Targeting on Meta Ads Meta Ads are increasingly optimized with AI, but if you want more control over your audience targeting, you can still switch back to Manual settings. However, this process isn’t obvious, and there are some important steps to follow. […]
YouTube Updates Mid-Roll Ads: What Creators Need to Know Before May 2025
March 5, 2025 / Media Buying YouTube Updates Mid-Roll Ads: What Creators Need to Know Before May 2025 Starting May 12, 2025, YouTube is making mid-roll ads less interruptive by placing them at natural breakpoints—such as pauses and transitions—rather than in the middle of sentences or key moments. What’s changing? Automatic ad slots for older […]
Google Ads Issue Fixed: Were Your Campaigns Affected?
March 3, 2025 / Media Buying Google Ads Issue Fixed: Were Your Campaigns Affected? Since March 1st, many advertisers have noticed a sudden drop in their Google Ads account activity, with impressions dropping to zero. Google has now officially acknowledged and resolved the issue. If you were affected, here’s everything you need to know. What […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
