Google Merchant Center Click Reporting Is Changing in 2025
March 25, 2025 / Media Buying Google Merchant Center Click Reporting Is Changing in 2025 Starting April 21, 2025, Google will update how it counts clicks in Google Merchant Center to match the way Google Ads tracks them. This change is part of Google’s effort to align reporting across its advertising platforms and provide more […]
Google Merchant Center Lost Conversion Data in February
March 24, 2025 / Media Buying Google Merchant Center Lost Conversion Data in February If you rely on Google Merchant Center for your conversion tracking and reporting, here’s an important update: Google Ads has confirmed that some conversion data from February 2025 has been lost—and unfortunately, it’s unrecoverable. In a message shared publicly, Google acknowledged […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Update: Performance Max Search Terms Now in Standard Search Report
March 21, 2025 / Media Buying New Update: Performance Max Search Terms Now in Standard Search Report Google now includes search terms from Performance Max (PMax) campaigns in the standard Search Terms report—a major win for advertisers looking for more transparency. This update gives you a clearer insight into what users are searching for when […]
Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features
March 20, 2025 / Strategy Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features Google Analytics 4 (GA4) is introducing two long-awaited features: Annotations and Anomaly Key Drivers. These additions enhance GA4’s data analysis capabilities and address gaps compared to Universal Analytics (UA), making it easier for users to track insights and explain data […]
Google Ads Introduces Channel Control for Demand Gen Campaigns
March 19, 2025 / Media Buying Google Ads Introduces Channel Control for Demand Gen Campaigns Google Ads has started rolling out channel control for select Demand Gen campaigns, allowing advertisers to specify where their ads appear across Google’s platforms. This update, first announced in January, aims to provide greater control over ad placements. What’s changing? […]
Google Ads Editor 2.9: Key Updates & New Features
March 17, 2025 / Media Buying Google Ads Editor 2.9: Key Updates & New Features Google Ads Editor has rolled out its 2.9 update, bringing a range of new features and enhancements to improve campaign management. Below, we’ll break down the key updates in a simple and informative way. What’s new in Google Ads Editor […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility
March 14, 2025 / Media Buying Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility Google has just launched three significant Google Analytics 4 (GA4) updates designed to improve data visibility and tracking accuracy, helping businesses make better, data-driven decisions. Let’s dive into what’s new and how these updates can enhance […]
