Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls
April 10, 2025 / Media Buying Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls Google Ads has rolled out new updates to Performance Max (PMax) campaigns, giving advertisers more control over customer targeting and creative assets. These new features aim to help brands maximize customer lifetime value and improve ad performance […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 6, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue
April 4, 2025 / Media Buying Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue If you’re running campaigns in the European Economic Area (EEA), there’s a new must-know update from Google Ads that could impact your performance—and even prevent campaigns from publishing. 🚨 What’s new? Google Ads now flags missing […]
New YouTube Discovery Ad Feature: Expanded CTAs Are Rolling Out
April 3, 2025 / Media Buying New YouTube Discovery Ad Feature: Expanded CTAs Are Rolling Out YouTube is quietly testing a new feature in its Discovery Feed ads—and it could boost engagement for advertisers. Some users are now seeing expanded call-to-action (CTA) buttons—like “Watch” and “Visit Site”—on certain YouTube Discovery ads. These buttons don’t appear […]
2 New Meta Instant Forms Updates That Could Boost Your Lead Quality
April 2, 2025 / Media Buying 2 New Meta Instant Forms Updates That Could Boost Your Lead Quality Meta is doubling down on improving lead quality for advertisers—and the latest updates to Instant Forms show it. Here’s what’s new: 1. Autofill control now in your hands You can now choose whether or not Meta pre-fills […]
New Guide from Google: How to Run YouTube Shorts Ads Successfully
March 31, 2025 / Media Buying New Guide from Google: How to Run YouTube Shorts Ads Successfully If you’re looking to tap into the power of YouTube Shorts for your ad campaigns, Google has just released a comprehensive guide to help advertisers get started and succeed. Whether you’re new to Shorts or looking to improve […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 30, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Updates to Google Ads WhatsApp Goals: Diagnostics, Insights & More
March 28, 2025 / Media Buying New Updates to Google Ads WhatsApp Goals: Diagnostics, Insights & More Google Ads has rolled out some helpful updates to its WhatsApp conversation goals section, giving advertisers more visibility and control. If you’re using WhatsApp messages as a conversion goal within Google Ads, you’ll now see new tabs: Diagnostics […]
Google Ads Update: Double Serving Could Impact Your Campaign Performance
March 27, 2025 / Media Buying Google Ads Update: Double Serving Could Impact Your Campaign Performance If you’ve noticed shifts in your Google Ads performance lately—like changes in Top or Absolute Top Impression Rate or your Click-Through Rate (CTR)—you’re not imagining things. Google is currently running an experiment that allows double serving of ads. Here’s […]
