Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 20, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns
April 18, 2025 / Media Buying Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns Google Ads has officially started rolling out a long-awaited feature for Performance Max (PMax) campaigns—Age Exclusions! This update gives advertisers full control over age targeting, allowing them to exclude specific age groups directly within the campaign settings. It’s […]
What’s New in Google Ads API v19.1? (April 2025 Update)
April 17, 2025 / Media Buying What’s New in Google Ads API v19.1? (April 2025 Update) Google has just released version 19.1 of the Google Ads API, bringing a range of improvements across campaign types, assets, Demand Gen, Shopping, video ads, and more. This update adds 11 new features, modifies 23, and removes none — […]
What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend
April 15, 2025 / Media Buying What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth. What is it? Incremental Attribution is an opt-in setting that optimizes for incremental […]
New Google Ads Feature: Track and Optimize YouTube Channel Engagement
April 14, 2025 / Media Buying New Google Ads Feature: Track and Optimize YouTube Channel Engagement Google Ads has just released a new feature that allows advertisers to measure and optimize for specific YouTube engagement actions. This update enables businesses and content creators to grow their YouTube audience through more targeted advertising efforts. What’s new? […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 13, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls
April 10, 2025 / Media Buying Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls Google Ads has rolled out new updates to Performance Max (PMax) campaigns, giving advertisers more control over customer targeting and creative assets. These new features aim to help brands maximize customer lifetime value and improve ad performance […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 6, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue
April 4, 2025 / Media Buying Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue If you’re running campaigns in the European Economic Area (EEA), there’s a new must-know update from Google Ads that could impact your performance—and even prevent campaigns from publishing. 🚨 What’s new? Google Ads now flags missing […]
