Crafting compelling video ads: A deep dive with examples
December 21, 2024 / Inspiration / Bojan Bovan Crafting compelling video ads: A deep dive with examples Video ads have emerged as a powerful tool for businesses to connect with their target audience and drive engagement. To create effective video ads, it’s crucial to understand the key elements that captivate viewers and leave a lasting impression. Let’s delve deeper into […]
Meta’s New Creative Freshness & Mix Reports: What You Need to Know
December 20, 2024 / Media Buying Meta’s New Creative Freshness & Mix Reports: What You Need to Know Meta recently added two powerful tools to its ‘Account Insights’ dashboard: Creative Freshness and Creative Mix reports. These new features offer actionable insights to help advertisers enhance their creative strategies and optimize performance. Accessing the reports Navigate […]
Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs
December 19, 2024 / Media Buying Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs Google is testing a new ad configuration that allows the same ad, from the same advertiser, to appear twice on the same search results page (SERP). This experiment has sparked curiosity and debate among advertisers, as it […]
Google’s Official Guide: Adding Negative Keywords to Performance Max
December 18, 2024 / Media Buying Google’s Official Guide: Adding Negative Keywords to Performance Max By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory. Negative keywords prevent your ads from appearing for irrelevant searches. For […]
Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Test It Before You Post It: Inside Instagram’s New Trial Reels
December 12, 2024 / Strategy Test It Before You Post It: Inside Instagram’s New Trial Reels Instagram’s new Trial Reels feature lets creators experiment with content privately before sharing it. Here’s how it works and why you should try it. What are Trial Reels? Trial Reels allow you to test new reel ideas privately. These […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Tests New Incentives for Agencies and Advertisers
December 6, 2024 / Uncategorized Google Ads Tests New Incentives for Agencies and Advertisers Google Ads is experimenting with new incentive programs aimed at benefiting both agencies and advertisers. This move seeks to address feedback suggesting that agency incentives fall short compared to those offered directly to advertisers. The discussion gained traction on X (formerly […]
