Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 11, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Ads API Renames Shake Up 2025 Release Schedule
May 9, 2025 / Media Buying Google Ads API Renames Shake Up 2025 Release Schedule Google just restructured its 2025 Ads API roadmap — and if you use custom workflows, scripts, or automations, this matters. 🧩 What changed: v20_1 → now a major release called v21 Original v21 → becomes v22 Two new minor updates […]
YouTube’s New Ad Format Combines 6s + 15s Non-Skippables
May 8, 2025 / Media Buying YouTube’s New Ad Format Combines 6s + 15s Non-Skippables Google Ads is quietly rolling out a new beta format that could reshape how advertisers plan their top-of-funnel campaigns on YouTube. It’s called “Bumpers + 15 Seconds”, and it lets you combine 6-second bumper ads with 7–15 second non-skippables inside […]
What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns
May 7, 2025 / Media Buying What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns Google just rolled out AI Max—a new setting for Search campaigns that adds automation without forcing a complete rebuild. If you’re running lead gen or demo-focused campaigns, this feature could unlock scale without breaking what’s already […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 4, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers
May 2, 2025 / Media Buying Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers Starting May 2025, advertisers must prepare for new visibility rules around ad funding. To boost ad transparency, Google is rolling out updates that will reveal who’s actually paying for ads—starting with verified advertisers. Phase 1: Begins May 2025 […]
Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption
April 30, 2025 / Media Buying Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption Google has rolled out a new ad format for YouTube called Pause Ads, designed to display static banner ads when viewers pause videos. This innovation gives advertisers a fresh opportunity to engage users at moments […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 27, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Expands “Checkout on Merchant” to Demand Gen Campaigns
April 25, 2025 / Media Buying Google Expands “Checkout on Merchant” to Demand Gen Campaigns Google has announced that “Checkout on Merchant,” its accelerated checkout experience, is now available for Demand Gen campaigns running on YouTube In-stream inventory in the United States. What is Checkout on Merchant? Checkout on Merchant allows shoppers to move directly […]
