Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features

March 20, 2025 / Strategy Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features Google Analytics 4 (GA4) is introducing two long-awaited features: Annotations and Anomaly Key Drivers. These additions enhance GA4’s data analysis capabilities and address gaps compared to Universal Analytics (UA), making it easier for users to track insights and explain data […]