This development marks a notable advancement for Pmax campaigns. Previously, such specific location targeting options were not available for Pmax, although they were accessible for various other campaign types.

For advertisers plagued by irrelevant clicks or leads, this update offers a significant advantage. It allows for the exclusion of specific locations from their targeting criteria, providing a way to refine and optimize campaign performance.

Google’s initiative to roll out these feature updates underscores its commitment to enhancing transparency and providing more robust control at both – the account and campaign levels, especially within Performance Max campaigns.

Advertisers are advised to pay close attention when selecting their targeting options to ensure they don’t inadvertently exclude potential valuable targets. This new level of control is a critical step towards achieving more efficient and effective advertising outcomes.