Auction Insights box for PMAX has been upgraded, offering new and insightful data for advertisers.
According to Google Ads expert Thomas Eccel, the news is that you can now see data for Top Advertisers (with comparison data) and a very interesting new box for “Competitors entering and exiting.”
“This might help explain performance fluctuations, when competitors increase/decrease bugets or roas biddings,” considers Eccel.
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