Google has announced a range of new AI-driven formats, tools, and changes to the Google Ads platform. Here’s a concise overview of what Performance Max enhancements you can expect.

Performance Max is already a popular choice among retailers using Google Ads, offering an average increase of 27% in conversions or value at similar costs. The latest updates aim to provide more control and transparency, alongside advanced creative tools to scale your advertising assets.

Create visually engaging, on-brand ads

• Generative AI tools: Google’s advanced image generation technology, tuned with industry-specific performance data, will help you create high-quality, engaging ads.
• Brand guidelines integration: Later this year, you’ll be able to provide brand guidelines, such as colors and fonts, to ensure ads stay true to your brand.
• Image editing: New AI-powered image editing tools will allow you to edit product images, add or remove objects, extend backgrounds, and adjust images for various formats. These features will roll out in the coming weeks.

Collaborate easily with third-party platforms

Google has partnered with creative platforms like Canva, Smartly, and Pencil Pro, allowing seamless integration with Google Ads. Your creative teams can create assets in these platforms and export them directly to Google Ads.

Enhanced performance insights and controls

• YouTube Placement Reporting: Improved transparency with detailed YouTube placement reports to ensure your brand appears where you want it.
• Asset-Level Reporting: Coming soon, this will provide key conversion metrics for each creative asset, helping you understand what resonates with consumers.
• Creative Asset Experimentation: Later this year, retailers can test the impact of additional image, video, and text assets in Performance Max campaigns.

Conversion Lift Studies: These studies will help you determine the real impact of your campaigns, rolling out globally in the coming months.

Improved diagnostic insights

A new diagnostics experience will unify insights across various campaign types, flagging critical issues and providing a comprehensive overview. This will roll out later this year.

Find more details on Google’s official announcement.